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  Harmen Mander | When you’re planning out your marketing campaign, you’re going to want to think about a few things: how much money you have to spend on advertising, what type of media you’ll be using, and how serious you are about your business. Harmen Mander What kind of business is professional and doesn’t have a website? Apple, Google, Yahoo and Walmart all have websites. They inform their visitors about upcoming promotions and products. They share videos and important content about their industry and remind consumers they exist. This is not to mention they also have Facebook pages and Twitter accounts which promote their website. It’s important that your small business passes out business cards, flyers, signs, and banners for high local exposure, but first thing’s first – you need a website! Hire a Web Designer | Harmen Mander Without a professional web designer who knows how to make SEO-friendly websites, your business won’t get far on the internet. Sure blog writers may mention

  Harmen Mander – Profit in any business comes from your business turnover multiplied by your margins. In simple term, Profits = Turnover x Margins Turnover, in turns, is determined by the number of customers you have, multiplied by the number of transactions each customer had with you and the average dollar sale. Thus, Harmen Mander Turnover = Number of Customers x Number of Transactions x Average Dollar Sale The number of customers you have depends on your lead generation and conversation rate of these leads. Thus, Number of Customers = Lead Generation x Conversion Rate By breaking down the process into small chunks, you will see that your business profit is governed by 5 variables, namely 1. lead generation 2. conversion rate 3. number of transaction 4. average dollar sale 5. margins These experts worked out the formula and found that by doubling each of these factors, you can boost your business profits by an incredible 67%. Putting Theory into Practice | Harmen Mander When I first

  Harmen Mander – A business plan grants you access to the essentials required to move your company from concept to creation. It can either make you or break you. Communicating your message in a succinct and clear manner will allow you to attract the executive team, funding, and overall support required to get your business started. Having a business plan helps: Harmen Mander Define the purpose of your business.  Having a purpose provides you with a guide for operating your business. It describes the nature of your business, the products and services you provide or plan to offer; and your target market. With this information, you’ll be able to make better decisions and develop strategies that will bolster the success of your company. Obtain the necessary funding to support your business.  When you present your business plan to potential investors, you’ll have the opportunity to determine whether your business has the potential to be profitable. A detailed plan with facts, statistics, a

  Harmen Mander | Business plans are good for entrepreneurs starting a business who want to attract funding and established firms looking to expand into a new venture or grow their business. A business plan is a road map to the success of a business, many businesses fail every year because of improper planning. A good business plan eliminates this dilemma. Purpose: The purpose of a business plan is to help determine the course of the business; where it should be in the future and where to place the resources in order to achieve that goal. It is a document that provides future lenders and investors with proof of the entrepreneurs’ credibility. Thus, making them better candidates for funding. Harmen Mander Length: A Business plan wording and formatting should be straight forward and simple. The business plan should not be more than 40 pages. Summary tables and business charts should be used to make the numbers easy to read and grasp. No more than two fonts should be used. Font size shoul