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Showing posts from October, 2020

Harmen Mander | Market Your Website on the Video Sharing Sites

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  Harmen Mander | The increasing popularity of the video sharing sites makes them perfect for searching of all kind of video material and an ideal platform to market your own websites, products, or services. With the latest statistics indicating that the biggest video sharing site, YouTube, is now getting more than a billion views per day, there is little surprise that these sites have been noticed by many marketers. However, marketing on them is not as simple and as easy as some webmasters think since with the large number of visitors results in an overwhelming number of uploaded videos as well. In order to have your own video notice, you will have to follow a few simple rules: Harmen Mander 1. Content is still and has always been the king, so make sure that your video is of interest to many. Slapping your website URL across a two-minute video with a black background and annoying music, is not going to do you or your company any good. 2. Choose a good description: even if you have an

Harmen Mander | User Experience & SEO – How They Work Together

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  Harmen Mander – SEO has changed since its beginnings and even in the past few years, as it used to be that rankings were the only reason to optimise websites. This resulted in a lot of pages that were stuffed with keywords and hard to read, but thankfully practices have evolved. In order for businesses to grow to their potential and attract users, search engine optimisation tactics have to change. SEO itself is constantly changing as well, as spammers are constantly looking for ways to take advantage of ranking systems. Harmen Mander For business owners, it can seem impossible to keep up with all the demands of SEO. However, SEO professionals have gotten ahead of the curve and some even offer free SEO analysis services to companies to keep them up to date on how to reach more potential customers. One of the key ways these professionals stay ahead of everything is by focusing on customers, or user experience, instead of on rankings. The Importance of User Experience   | Harmen Mander

Harmen Mander | How to Create a Business in a Brand

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  Harmen Mander | These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive. Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses. Harmen Mander However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success. Below are the steps that will help you to create a better business brand Harmen Mander | Follow KISS: KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your b

Harmen Mander | Advertising Basics for Beginners

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  Harmen Mander | So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers: Harmen Mander People don’t like ads until they see something they want or need. Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer. Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address. Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many r

Harmen Mander | Advertising Basics for Beginners

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  Harmen Mander | So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers: Harmen Mander People don’t like ads until they see something they want or need. Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer. Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address. Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many r

Harmen Mander | What Makes Advertising Successful?

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  Harmen Mander | MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: Harmen Mander PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don’t see your ad, they can’t respond. SPACE/PRICE IN PROPORTION. You simply can’t sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5… half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presen

Harmen Mander | Marketing Tips – Advertising

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  Harmen Mander | Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you’ll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars. Harmen Mander Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate. Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public. We volunteered to do resumes for people out

Harmen Mander | What Is Market Research?

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  Harmen Mander | on of thinking that they know what their clients need without ever asking them. This could result in some very expensive errors afterward. So that you can find out what exactly it is that your clients want you ought to undertake a method called ‘Market Research’. This module will come up with a primary information of the idea of market research, its numerous makes use of an offer to steer on how you can design your personal market research questionnaire on your mini-enterprise Harmen Mander • To decide the feasibility of a new business: if Market Research shows there’s very little call for the service or product, the commercial enterprise is not likely to prevail. • To become aware of and develop capability new markets. • To keep near tabs on advertising tendencies and develop strategies on how to live in advance of the curve or adapt to converting market conditions. • To test demand for new merchandise or capabilities. • To determine the greatest product placement –

Harmen Mander | Top 10 Content Marketing Tools

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  Gorkana | Harmen Mander By using the database search function you can segment your search and you can find the more appropriate journalists and the bloggers to reach out. So that it saves you from the paintasking task of the crawling sites that are looking for the contact details. The beauty of the gorkana is it will give all the information you need in one place. Harmen Mander Copyscape | Harmen Mander Copyscape will be helping you to make duplicate content a thing of the past or at the very least where they are making a considerable dent in the issue. Using the debit card, credit card or the PayPal account, you will buy a certain number of credits, depending on how many your budget allows. HARO Help a Reporter Out – more commonly known as HARO – is a powerful sourcing service connecting journalists, brands and industry experts. How it works, first you need to visit the site, then sign up for the service and select the fields you are interested. Then you will receive minimum of thre

Harmen Mander | What Are Local Business Directories?

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  Harmen Mander | Local search is the use of modified internet search engines that requires the people to submit searches against an arranged database of local business lists. Typical local searches include not only information about “what” the visitor is searching for but also “where” the information lies. Local business directories are mainly search engines which hold all the businesses that are owned by people in a certain area and are categorized into different types. Business owners who want to promote their businesses themselves enter the specific information required for their businesses to be advertised online. It is best to form a website so that more information is provided to the consumer about the products. In that case the business directories rate the website from a different perspective. Other than this, all they have to do is find the local business directory and complete the process that is required so the directory can categorize the business according to the need of

Harmen Mander | How to Get More Email Response

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  Harmen Mander | Is it possible to use personalized email that gets a response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc. for the purpose of generating enough interest to get a conversation with that person. For a full year I conducted a Marketing Action Group program to teach and support participants to use direct, personalized emails to get new business. In this article I want to share the results with you and also best practices for emails that get the most response. Many of the participants got very good results and ultimately attracted enough clients to fill their practices. Of course, some were less successful. What are the things that made the biggest difference between those who got great results and those who didn’t? Harmen Mander Quality of the contacts and relationships | Harmen Mander This may have been the most signifi