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Showing posts with the label Pinterest for Business

Harmen Mander | What Are Local Business Directories?

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  Harmen Mander | Local search is the use of modified internet search engines that requires the people to submit searches against an arranged database of local business lists. Typical local searches include not only information about “what” the visitor is searching for but also “where” the information lies. Local business directories are mainly search engines which hold all the businesses that are owned by people in a certain area and are categorized into different types. Business owners who want to promote their businesses themselves enter the specific information required for their businesses to be advertised online. It is best to form a website so that more information is provided to the consumer about the products. In that case the business directories rate the website from a different perspective. Other than this, all they have to do is find the local business directory and complete the process that is required so the directory can categorize the business according to the need of

Harmen Mander | How to Get More Email Response

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  Harmen Mander | Is it possible to use personalized email that gets a response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc. for the purpose of generating enough interest to get a conversation with that person. For a full year I conducted a Marketing Action Group program to teach and support participants to use direct, personalized emails to get new business. In this article I want to share the results with you and also best practices for emails that get the most response. Many of the participants got very good results and ultimately attracted enough clients to fill their practices. Of course, some were less successful. What are the things that made the biggest difference between those who got great results and those who didn’t? Harmen Mander Quality of the contacts and relationships | Harmen Mander This may have been the most signifi

Harmen Mander | Why Brands Need to Invest in Event Marketing

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  Harmen Mander | It has become very difficult to really connect with the consumers nowadays on digital channels as social media has jam packed the connectivity mediums, making the messenger nearly useless. The message imparted by the brand should make an impact as compared to the other messages by different brands as there are millions of users who keep a check on the same. On the other hand, brands are also competing hard with the audiences, social circles, family and friends and continuously share text, emails, newsfeed etc. Harmen Mander This overloading of information has made the consumers become too choosy and particular regarding the content they get engaged with and this raises the bar for brands when they compete hard in getting digital attention from the users. It is really important to stand out and make a different impact with today’s digital consumers and the solution lies in event marketing. Harmen Mander | Why should you choose event marketing? The biggest drawback of d

Harmen Mander | Why Is Digital Marketing So Important?

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  Harmen Mander | Why is digital marketing so important? The next big hopes for the best results in business development and career growth. As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world. Harmen Mander The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing

Harmen Mander | Marketing Tips – Advertising

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  Harmen Mander | Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you’ll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars. Harmen Mander Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate. Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public. We volunteered to do resumes for people out

Harmen Mander | Tips to Maximise Effectiveness of Instagram Ads

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Harmen Mander | Social media has become one of the best places for businesses to seek new customers and reach out their audience, building their brand name and increasing recognition across the world. It can be tough, however, to establish your brand on the internet when there are millions of other companies vying to do the exact same thing. Harmen Mander With over a billion people browsing apps like Instagram throughout the day, you can lose out on a lot of potential revenue by not taking proper advantage of social media platforms. Instagram launched in 2010 and has been a powerhouse since then, rolling out new features and becoming increasingly user-friendly, drawing in even more users. By utilising Instagram advertising, Melbourne businesses can tap into a market they have always wanted to reach without spending thousands of dollars to get results. Let’s explore some of the strategies you can use to maximise the effectiveness of social media campaigns, whether they be Instagram ads

Harmen Mander | Online Reputation Management: An Overview

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  Harmen Mander | Most consumers investigate a company by searching for it on Google or Yahoo. If the company hasn’t experienced negative press, all is well. But if it has, even a few postings that question its credibility can damage its sales. Now more than ever, how a business appears online determines how the majority of consumers perceive it. Consequently, campaigns to save a company’s reputation now extend to the Internet. For many companies, the management of their online reputation has gone from being an occasional duty to a full-time job. Harmen Mander Two Types of Management | Harmen Mander Online reputation management(ORM) is best known for its role in damage control. When events such as product recalls or service failures cause negative press, the news is broadcasted through print, radio, and TV channels for a limited time. Unless the event is tragic or far-reaching, news of its occurrence usually passes within a week, except on the Internet. Even months after the event occu