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Showing posts with the label Social Media Marketing

Harmen Mander | 6 Tips for Bloggers to Leverage Digital Marketing

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Harmen Mander | What Are Local Business Directories?

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  Harmen Mander | Local search is the use of modified internet search engines that requires the people to submit searches against an arranged database of local business lists. Typical local searches include not only information about “what” the visitor is searching for but also “where” the information lies. Local business directories are mainly search engines which hold all the businesses that are owned by people in a certain area and are categorized into different types. Business owners who want to promote their businesses themselves enter the specific information required for their businesses to be advertised online. It is best to form a website so that more information is provided to the consumer about the products. In that case the business directories rate the website from a different perspective. Other than this, all they have to do is find the local business directory and complete the process that is required so the directory can categorize the business according to the need of

Harmen Mander | How to Get More Email Response

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  Harmen Mander | Is it possible to use personalized email that gets a response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc. for the purpose of generating enough interest to get a conversation with that person. For a full year I conducted a Marketing Action Group program to teach and support participants to use direct, personalized emails to get new business. In this article I want to share the results with you and also best practices for emails that get the most response. Many of the participants got very good results and ultimately attracted enough clients to fill their practices. Of course, some were less successful. What are the things that made the biggest difference between those who got great results and those who didn’t? Harmen Mander Quality of the contacts and relationships | Harmen Mander This may have been the most signifi

Harmen Mander | Why Brands Need to Invest in Event Marketing

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  Harmen Mander | It has become very difficult to really connect with the consumers nowadays on digital channels as social media has jam packed the connectivity mediums, making the messenger nearly useless. The message imparted by the brand should make an impact as compared to the other messages by different brands as there are millions of users who keep a check on the same. On the other hand, brands are also competing hard with the audiences, social circles, family and friends and continuously share text, emails, newsfeed etc. Harmen Mander This overloading of information has made the consumers become too choosy and particular regarding the content they get engaged with and this raises the bar for brands when they compete hard in getting digital attention from the users. It is really important to stand out and make a different impact with today’s digital consumers and the solution lies in event marketing. Harmen Mander | Why should you choose event marketing? The biggest drawback of d

Harmen Mander | Why Is Digital Marketing So Important?

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  Harmen Mander | Why is digital marketing so important? The next big hopes for the best results in business development and career growth. As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world. Harmen Mander The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing

Harmen Mander | Marketing Tips – Advertising

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  Harmen Mander | Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you’ll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars. Harmen Mander Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate. Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public. We volunteered to do resumes for people out

Harmen Mander | Top Business Branding Tips For 2020

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  Be Transparent | Harmen Mander Even if you don’t want people to know who you are today, they’re going to find out if you become successful enough. Therefore, seek to build a brand that represents your true values that you’d be proud to represent. That way when things are discovered about you, it’s not a shock to anyone because they know, like and trust you already. Harmen Mander Market to the Audience of One | Harmen Mander Remember that you know exactly who you want to be in your audience and you will design all your marketing materials to appeal to only that audience of one. This means that you put blinders on and don’t worry about whether you turn a few people off that might not buy your product, but seek to appeal to a specific targeted audience within the niche instead. Send Information Regularly to List Members | Harmen Mander One way to ensure that you stay connected with your audience is to ensure that you send emails to list members on a regular basis. One way to do that is

Harmen Mander | Ways to Increase Sales After the Holidays

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  Harmen Mander | Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion-and that was just online-from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites: Harmen Mander Throw another sale | Harmen Mander While customers may feel post-holiday fatigue after an overwhelming number of Black Friday, Cyber Monday, Christmas and Boxing Day deals, you can still reach your target audience with a tempting winter clearance. Here’s a good example: Clothing and home retailer Anthropologie has a winter clearance on all sale items. By taking another 40% off items that are already at a reduced price, they’re appealing to customers and clearing out old stock to make room for