Harmen Mander | Best dedicated SEO Expert from Brampton, Ontario

  Harmen Mander | Google Free Ads is a new program that is taking the internet by storm. And why not – the very thought of getting free ads on Google is enough to send any internet entrepreneur’s heart racing. I must admit, that when I first saw the ad my eyes lit up and all I could see was dollar signs. But, there was a real sense of skepticism behind my excitement. Why on earth would Google give me free ads? After all, the majority of Google’s gazillion dollar income comes from advertising. The first impression is that this guy found some kind of loophole in the system – something that we can exploit to get top PPC placements without paying for it. The author, a Dr. Jon Cohen (retired MD), claims to have made more than $314 million by getting over $87 million dollars of free advertising! A pretty (amazingly) bold claim by any standard, but then again, this is internet marketing and some people feed their families by making bold claims. Harmen Mander Harmen Mander – To add to his bold

Harmen Mander | Social media has become one of the best places for businesses to seek new customers and reach out their audience, building their brand name and increasing recognition across the world. It can be tough, however, to establish your brand on the internet when there are millions of other companies vying to do the exact same thing. Harmen Mander With over a billion people browsing apps like Instagram throughout the day, you can lose out on a lot of potential revenue by not taking proper advantage of social media platforms. Instagram launched in 2010 and has been a powerhouse since then, rolling out new features and becoming increasingly user-friendly, drawing in even more users. By utilising Instagram advertising, Melbourne businesses can tap into a market they have always wanted to reach without spending thousands of dollars to get results. Let’s explore some of the strategies you can use to maximise the effectiveness of social media campaigns, whether they be Instagram ads

  Harmen Mander | Your company’s online presence can be affected by how others perceive your brand through search results and its social media presence. One of the more concerning issues would be how your company appears in search results. Imagine if someone used a popular search engine like Google to look up your company name, and right after your name were various websites with negative comments or things to say? Harmen Mander Online Reputation Management, or ORM, is about maintaining positive results for your company name, product, service or brands. Your online reputation is important to your business, and not protecting it has proven to have an affect on potential customer perceptions and even have an impact on overall sales. To manage your Online Reputation, a special type of search engine optimization, or SEO, is necessary in order to maintain positive search engine results. Unlike regular SEO, which is about ranking for specific phrases, ORM is about controlling the results for

  Harmen Mander | Most consumers investigate a company by searching for it on Google or Yahoo. If the company hasn’t experienced negative press, all is well. But if it has, even a few postings that question its credibility can damage its sales. Now more than ever, how a business appears online determines how the majority of consumers perceive it. Consequently, campaigns to save a company’s reputation now extend to the Internet. For many companies, the management of their online reputation has gone from being an occasional duty to a full-time job. Harmen Mander Two Types of Management | Harmen Mander Online reputation management(ORM) is best known for its role in damage control. When events such as product recalls or service failures cause negative press, the news is broadcasted through print, radio, and TV channels for a limited time. Unless the event is tragic or far-reaching, news of its occurrence usually passes within a week, except on the Internet. Even months after the event occu

  Harmen Mander | A lot of people just assume that Pinterest does not make sense for your business. Specifically, if you are a man, you might just stay clear completely of Pinterest. Well, you might be making a big mistake. When people think of Pinterest, odds are they are thinking of recipes, home decor or some type of arts and crafts. There’s a lot more when it comes to Pinterest. There are pins and boards that cover a wide range of topics. Harmen Mander For example, think of a topic you would never think would be even considered. For example, let’s take fantasy football. After doing a quick search on Pinterest for “fantasy football” you might be shocked to find out there is actually some fantasy football content out there. Most of it is geared toward fantasy football draft parties, but still, there is some content out there. Harmen Mander | Now if you have an account on fantasy football do you want to spend a lot of time with Pinterest for business? Probably not, but this was just t

  Harmen Mander | Online reputation management is a relatively a new industry. This has been brought to the forefront of professionals. Due to the overwhelming and unpredictable nature of both amateur user-generated content and professional journalistic content, the visitors are provided with a lot of opportunities. The visitors have to fill out the account registration process that includes email address, geographical location, date of birth and name. This is how the online reputation management called the ORM monitors the online content and spreads the information to the visitors. Many of the contents were user created and user generated. Harmen Mander Harmen Mander | The journalism contents are sponsored by traditional media and news giants. In many cases, these contents were sponsored by reviews, blogs and specialized websites that dealt with the particular subject. The ORM was formed to mange the consumer generated media. As, the consumer generated media (CGM) grew with the rise o

  Harmen Mander | Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc. Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc. Harmen Mander Harmen Mander | Below are some of the most important websites Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, bu

  Harmen Mander | In traditional business, marketing is what brings your prospect to your door, gets them to call, send an email or in some cases actually buy. Sales is everything that happens after the prospect has contacted you. Traditional business is still with us though it has clearly been evolving very rapidly in recent years. Although the general definitions of sales and marketing still apply, business evolution has expanded and radically changed both concepts.   And that evolution appears to be accelerating. The most obvious difference is the blurring of the lines between sales and marketing. Most low consideration sales involve an emotion, impulse or unmet need. The prospect or customer either buys 'on the spot' or they do not buy at all, just like the grocery store. Almost everything we buy falls into this category. These impulse or emotional sales include items such as hot dogs, toothpaste and gasoline. In these sales the marketing and sales are all bound

  Harmen Mander | Sales and marketing is a waiting game where timing and preparedness are more important than your slick pitch! Have you ever wondered about the main complaint of the average person with regards to sales and marketing? It is that too often we, as professionals, simply regurgitate a whole bunch of facts and figures about how great we are and how you should buy my product or service. Sales used to be the real villain as portrayed by the endless stereotypes of "snake oil salesmen" and the like in our social consciousness but now marketing has come to the fore of being just as criticized by the general public. As a society we are inundated by commercial messaging telling us to buy this or that and for the most part it is something that is ignored at best and reviled at worst.   How can you turn the tables in this climate of perceived hostility that customers now have against being sold to or marketed to? The answer is to be less active and more passive. Eve