Online Reputation Management For Your Brand By Harmen Mander

 Harmen Mander | Your company’s online presence can be affected by how others perceive your brand through search results and its social media presence.

One of the more concerning issues would be how your company appears in search results. Imagine if someone used a popular search engine like Google to look up your company name, and right after your name were various websites with negative comments or things to say?

Harmen Mander

Online Reputation Management, or ORM, is about maintaining positive results for your company name, product, service or brands. Your online reputation is important to your business, and not protecting it has proven to have an affect on potential customer perceptions and even have an impact on overall sales.

To manage your Online Reputation, a special type of search engine optimization, or SEO, is necessary in order to maintain positive search engine results. Unlike regular SEO, which is about ranking for specific phrases, ORM is about controlling the results for your company name or brand on page one of the search results.

Harmen Mander – Building a positive reputation has long-term benefits to maintaining a strong online brand presence. The place to start would be to create a few profiles on some of the more popular social media websites. All websites have varying levels of authority, and social media sites are a good way to use this trait to your advantage.

It’s also important to monitor your company or brand name on a regular basis in order to keep tabs of any issues that might come up. A simple search on a regular basis can provide a general idea of where you’re standing.