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  Harmen Mander | When you’re planning out your marketing campaign, you’re going to want to think about a few things: how much money you have to spend on advertising, what type of media you’ll be using, and how serious you are about your business. Harmen Mander What kind of business is professional and doesn’t have a website? Apple, Google, Yahoo and Walmart all have websites. They inform their visitors about upcoming promotions and products. They share videos and important content about their industry and remind consumers they exist. This is not to mention they also have Facebook pages and Twitter accounts which promote their website. It’s important that your small business passes out business cards, flyers, signs, and banners for high local exposure, but first thing’s first – you need a website! Hire a Web Designer | Harmen Mander Without a professional web designer who knows how to make SEO-friendly websites, your business won’t get far on the internet. Sure blog writers may mention

  Harmen Mander – Profit in any business comes from your business turnover multiplied by your margins. In simple term, Profits = Turnover x Margins Turnover, in turns, is determined by the number of customers you have, multiplied by the number of transactions each customer had with you and the average dollar sale. Thus, Harmen Mander Turnover = Number of Customers x Number of Transactions x Average Dollar Sale The number of customers you have depends on your lead generation and conversation rate of these leads. Thus, Number of Customers = Lead Generation x Conversion Rate By breaking down the process into small chunks, you will see that your business profit is governed by 5 variables, namely 1. lead generation 2. conversion rate 3. number of transaction 4. average dollar sale 5. margins These experts worked out the formula and found that by doubling each of these factors, you can boost your business profits by an incredible 67%. Putting Theory into Practice | Harmen Mander When I first

  Harmen Mander – A business plan grants you access to the essentials required to move your company from concept to creation. It can either make you or break you. Communicating your message in a succinct and clear manner will allow you to attract the executive team, funding, and overall support required to get your business started. Having a business plan helps: Harmen Mander Define the purpose of your business.  Having a purpose provides you with a guide for operating your business. It describes the nature of your business, the products and services you provide or plan to offer; and your target market. With this information, you’ll be able to make better decisions and develop strategies that will bolster the success of your company. Obtain the necessary funding to support your business.  When you present your business plan to potential investors, you’ll have the opportunity to determine whether your business has the potential to be profitable. A detailed plan with facts, statistics, a

  Harmen Mander | Business plans are good for entrepreneurs starting a business who want to attract funding and established firms looking to expand into a new venture or grow their business. A business plan is a road map to the success of a business, many businesses fail every year because of improper planning. A good business plan eliminates this dilemma. Purpose: The purpose of a business plan is to help determine the course of the business; where it should be in the future and where to place the resources in order to achieve that goal. It is a document that provides future lenders and investors with proof of the entrepreneurs’ credibility. Thus, making them better candidates for funding. Harmen Mander Length: A Business plan wording and formatting should be straight forward and simple. The business plan should not be more than 40 pages. Summary tables and business charts should be used to make the numbers easy to read and grasp. No more than two fonts should be used. Font size shoul

  Harmen Mander | The increasing popularity of the video sharing sites makes them perfect for searching of all kind of video material and an ideal platform to market your own websites, products, or services. With the latest statistics indicating that the biggest video sharing site, YouTube, is now getting more than a billion views per day, there is little surprise that these sites have been noticed by many marketers. However, marketing on them is not as simple and as easy as some webmasters think since with the large number of visitors results in an overwhelming number of uploaded videos as well. In order to have your own video notice, you will have to follow a few simple rules: Harmen Mander 1. Content is still and has always been the king, so make sure that your video is of interest to many. Slapping your website URL across a two-minute video with a black background and annoying music, is not going to do you or your company any good. 2. Choose a good description: even if you have an

  Harmen Mander – SEO has changed since its beginnings and even in the past few years, as it used to be that rankings were the only reason to optimise websites. This resulted in a lot of pages that were stuffed with keywords and hard to read, but thankfully practices have evolved. In order for businesses to grow to their potential and attract users, search engine optimisation tactics have to change. SEO itself is constantly changing as well, as spammers are constantly looking for ways to take advantage of ranking systems. Harmen Mander For business owners, it can seem impossible to keep up with all the demands of SEO. However, SEO professionals have gotten ahead of the curve and some even offer free SEO analysis services to companies to keep them up to date on how to reach more potential customers. One of the key ways these professionals stay ahead of everything is by focusing on customers, or user experience, instead of on rankings. The Importance of User Experience   | Harmen Mander

  Harmen Mander | These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive. Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses. Harmen Mander However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success. Below are the steps that will help you to create a better business brand Harmen Mander | Follow KISS: KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your b

  Harmen Mander | So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers: Harmen Mander People don’t like ads until they see something they want or need. Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer. Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address. Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many r

  Harmen Mander | So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers: Harmen Mander People don’t like ads until they see something they want or need. Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer. Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address. Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many r

  Harmen Mander | MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: Harmen Mander PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don’t see your ad, they can’t respond. SPACE/PRICE IN PROPORTION. You simply can’t sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5… half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presen