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Showing posts with the label Business Branding Tips

Harmen Mander | What Are Local Business Directories?

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  Harmen Mander | Local search is the use of modified internet search engines that requires the people to submit searches against an arranged database of local business lists. Typical local searches include not only information about “what” the visitor is searching for but also “where” the information lies. Local business directories are mainly search engines which hold all the businesses that are owned by people in a certain area and are categorized into different types. Business owners who want to promote their businesses themselves enter the specific information required for their businesses to be advertised online. It is best to form a website so that more information is provided to the consumer about the products. In that case the business directories rate the website from a different perspective. Other than this, all they have to do is find the local business directory and complete the process that is required so the directory can categorize the business according to the need of

Harmen Mander | How to Get More Email Response

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  Harmen Mander | Is it possible to use personalized email that gets a response, and ultimately, new clients, from those in your network? I’m not talking about mass direct emails, but sending individual emails to people in one’s network, LinkedIn connections, past clients, etc. for the purpose of generating enough interest to get a conversation with that person. For a full year I conducted a Marketing Action Group program to teach and support participants to use direct, personalized emails to get new business. In this article I want to share the results with you and also best practices for emails that get the most response. Many of the participants got very good results and ultimately attracted enough clients to fill their practices. Of course, some were less successful. What are the things that made the biggest difference between those who got great results and those who didn’t? Harmen Mander Quality of the contacts and relationships | Harmen Mander This may have been the most signifi

Harmen Mander | Why Brands Need to Invest in Event Marketing

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  Harmen Mander | It has become very difficult to really connect with the consumers nowadays on digital channels as social media has jam packed the connectivity mediums, making the messenger nearly useless. The message imparted by the brand should make an impact as compared to the other messages by different brands as there are millions of users who keep a check on the same. On the other hand, brands are also competing hard with the audiences, social circles, family and friends and continuously share text, emails, newsfeed etc. Harmen Mander This overloading of information has made the consumers become too choosy and particular regarding the content they get engaged with and this raises the bar for brands when they compete hard in getting digital attention from the users. It is really important to stand out and make a different impact with today’s digital consumers and the solution lies in event marketing. Harmen Mander | Why should you choose event marketing? The biggest drawback of d

Harmen Mander | Digital Home Based Business

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  Harmen Mander | Whether you’re selling products from your own warehouse or factory, selling e-books (written by you or reselling), or offering a valuable service, there are some things that all home businesses must have for success. Research- If you don’t have a product or service to offer, you can always opt for a ready-made home business. A ready-made home business is one that is set up by another individual or company in which you are trained to sell their products to others. Before diving strait into a ready-made home business, research many opportunities to find out what types of products and services you’ll be able to offer to your clients. Harmen Mander Don’t just jump on every offer you see. Read what each business opportunity has to offer and compare value-added services with the investment required. Find out what’s involved to join, promote, and continue with the business. Try to find a home business opportunity that you feel comfortable with and will enjoy doing for a long

Harmen Mander | Why Is Digital Marketing So Important?

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  Harmen Mander | Why is digital marketing so important? The next big hopes for the best results in business development and career growth. As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world. Harmen Mander The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing

Harmen Mander | Success Factors

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  Harmen Mander | There has been a lot of buzz about Outlier’s: The Story of Success by Malcolm Gladwell so I decided to give it a read. Basically the material is a compilation of anecdotes and short stories about success and some of the surrounding patterns. I’m not going to review the book here, but expand on the main theme of what makes someone successful. The book tells what has been engrained into many of us – hard work, perseverance, resilience and opportunity are all factors that help determine success. Harmen Mander While it isn’t always the case, generally someone that has significant experience is better versed and qualified in a subject than someone with less experience. Gladwell cites that mastery on any topic requires 10,000 hours of practice. He provides examples of successful musicians, athletes and technology changing leaders this applied to. I can say the most qualified and successful technology professionals I have worked with started at a young age, experimenting wit