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Harmen Mander | Want to Streamline Your Marketing Process? Use These Top Marketing Automation Software!

Harmen Mander | Marketing automation is one of the great processes that help businesses not only to automate their repetitive marketing tasks, but they can also help to track and measure the performance of campaigns. Using this tool, you can also boost productivity as well as improve efficiency by decreasing manual actions. If we talk about marketing automation, it primarily refers to a category of software which helps to automate, measure and streamline the marketing tasks and workflows in an efficient manner. Whether you are owning a big MNC or have just started a new venture, marketing automation is a must for you. Here's why you should use this software: - Generate Top Quality Leads In any business growth, one of the most important steps is lead generation. By using robust marketing automation solutions, you can generate top quality leads. This will give you more detailed and richer picture of prospective customer behavior. What's more, you can drive wider marketing ...

Harmen Mander | Internet Marketing - Three Mistakes That Are Costing You Up to Half of Your Potential Sales

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Harmen Mander | Some Internet marketers are making three big mistakes that can cost them up to half of their online business. And all three mistakes stem from the belief that "Everyone has high speed." Nothing could be farther from the truth. So unless your target audience is limited only to high-income city dwellers, creating your site for high speed is costing you sales. \ According to a survey by a marketing association, roughly 60% of all Americans have high speed internet. But even this figure is skewed. The truth is, far less than 60% have actual high speed. If you ever fill out surveys, you'll see that the choices do not include satellite service. Possibly because it is advertised as high speed, satellite service is lumped in with broadband. The latest figures I could find indicated that Hughes Net now serves over 500,000 homes, and since Hughes and Wild Blue each served a comparable number in the 2007 figures I found (700,000 combined) we can assume that Wild Blu...

Harmen Mander | Welcome to the Internet Marketing Gold Rush - Internet Millionaire Secret

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Harmen Mander | Despite what people might say and what the media tells you about internet marketing, the internet boom is not over. 2001-2004 were tough for internet marketers but the development of the internet marketing economy is still in the early stages of its growth. Online sales are continuing to explode and could reach more than $400 billion in the United States alone by 2020. This is more than 13% of overall retail U.S sales from a new category of business that hardly existed ten years ago. For Internet Entrepreneurs like you, numbers like this mean that innovative internet marketing business opportunities are actually increasing. This is due to the fact that the internet continues to change so many of the fundamental beliefs that you were taught about business as its technology gets easier to use and more prevalent. It doesn't matter if you are a high school dropout or hold an advanced degree from a prestigious university, you are dare I say an effect of the twentieth cen...

Harmen Mander | Evolution of Search Engine Optimization Concept in the World of Internet Marketing

Harmen Mander | The virtual world is getting closer to becoming a reality with the announcement of net-based operating system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market is becoming fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies become a reality or may be until 2020. Internet Marketing is a concept which became popular with Google emerging as the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin when the two were attending Stanford University as Ph.D. candidates. Then the real game began. Internet Marketing was dubbed to be the technique of promoting websites over the internet or online medium to drive traffic to the website or business, and thus generating leads for the business. The initial trend of online marketing before the days of Google was very simple and ...

Harmen Mander | Online Small Business Internet Marketing Solution To Big Business Profit Problems

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Harmen Mander | Do you think an online small business internet marketing solution could bear the answer to your business profit problems? Although there is massive potential to make good profits utilising Internet marketing strategies, I don't think any ONE advertising medium can replace having a good marketing mix. Let me explain. As we all know, many offline advertising avenues are quickly going out of date and are being replaced with the easy to use Google solution. Consumers local, national and globally are rushing to the search engines to quickly find answers to their problems. Rather than turning the pages of the yellow pages, the search engines deliver the solutions at the click of a button. And with this trend quickly taking hold, small businesses can not ignore the profit potential that lies in having a good online marketing system. Having said that... I also believe in having a marketing mix. The old saying "The more rods you have in the water, the more fish you...

Harmen Mander | Consider These in B2B Internet Marketing

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Harmen Mander | Is content marketing with B2B different from the scenario in B2C? There are differences and similarities between both clients, and those factors should be carefully looked into by a person running marketing campaigns particularly for a B2B client. The thing about B2B marketing, even online, is that the practices we would be most familiar with as they are carried on in traditional advertising and marketing may not apply here though they may do in B2C online marketing. Thus, there needs to be extra caution when practicing B2B online marketing. Here are three factors that would be applicable most of B2B online marketing: * Give importance to a positive brand image. Publishing quality content for a B2B site is important because although this content should not really be promotional in nature (as opposed to B2C content marketing), it becomes a marketing tool for the enterprise. Quality content distinguishes a B2B enterprise as an entity that is focused on the positive client...

Harmen Mander | 10 Rules to Excel in Internet Marketing

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Harmen Mander | New to internet marketing? You are all excited about internet marketing, and about to bamboozle the world? Hold on, and seek newbie advice. Though I am not earning billions of dollars, I sure can give out free advice on what to do, and what not to do. Before we start, take note - this is not read and forget stuff. Be a good newbie and take a print out of this, and hang it somewhere safe. Without getting trapped by saying more, I present to you the core 10 rules that (should) help you excel in internet marketing. 1. Internet marketing = not a get rich, and retire to Hawaii scheme Internet marketing is a great business venture, and you have to look at the business for what it is. Although there are more than a few options to earn income on auto-pilot and in a passive way, it is not going to make you rich in 21 days. When someone mentions such scheme, it is safe to assume that they are crazy. Run away as fast as you can, and get away to safety. What this business does off...