Harmen Mander | Best dedicated SEO Expert from Brampton, Ontario

  Harmen Mander | The growth of digital technologies in the last decades has been remarkable. The number of people around the world with some form of access to the Internet is growing rapidly and, in the developed world in particular, consumers have high-speed access through multiple devices. The amount of time spent 'online' is also growing exponentially. The digital environment allows many options for communications between a business and its customers. It can accommodate B2C, B2B, C2B and C2C communications. This shift from one-way communication between organizations and customers was a major trigger for the development of digital marketing as we know it now. Although the majority of consumers currently interact with brands online, the commercialization of the Internet didn't start until the late 1990s. Since then we have observed a lot of changes and the rapid growth of the digital world. This growth is often linked to the term Web 2.0, but what does it actually mean?...

  Harmen Mander | Buzz words come and go, but some are here to stay! Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? What do these terms actually mean, and why does that matter to the business owner?   · SMM is short for "social media marketing" and is has to do with the promotion and engagement with fans on social media platforms such as Facebook, Twitter, LinkedIn, Google+, etc. · SEO, "search engine optimization," directs traffic to your website through specific strategies on your website meant to get a higher ranking on user searches through portals such as Google, Yahoo, or Bing. · SEM is an acronym for "search engine marketing" and it has to do with getting website traffic to your site through combinations of SEO, as well as with paid advertising efforts. This term is the more broad term, and it includes SEO, but it is more than SEO alone. Why should you care? 1. Most online mark...

  Harmen Mander | Internet Marketing is a company's greatest tool for increasing sales in this digital age that we live in. Almost every aspect of a person's life is at some point connected to the Internet. This is very evident in the amount of social media interaction that is conducted each day. More and more people are spending their lives online. That's already a given fact. Therefore, it would be more prudent if companies were to focus their marketing initiatives online as well, since more and more of their customers are accessible there. However, there are still skeptics who insists that the traditional marketing methods are still the best.   Though this may be true. One cannot deny the greater benefits that Internet marketing offers to businesses as we usher in this digital age. Below are 5 great benefits of Internet Marketing: 5 Top Benefits of Internet Marketing Transcend barriers - This this one of the most obvious advantages Internet marketing offers ov...

  Harmen Mander | Strictly speaking, Information Technology (IT) has been influencing society for thousands of years. Smoke signals, the abacus, writing, paper, pens and the printing press were all once considered the forefront of IT because those technologies were the latest and greatest in communication. But today it is widely accepted that the forefront of IT lies in digital communications. As with all historical Information Technology developments, digital communication technology is revolutionary in terms of society, business, defence and culture. But what is it about digital communications that sets it apart from all other previous technological advances? What is the role that this technology can play in modern society? Firstly, IT acts as a facilitator. It is a medium that permits large volumes of information to be stored, processed or transferred at lightning speed. This means that there is more information at hand to make decisions, maintain relationships, monitor...

Harmen Mander | Imagine this for a second. The year is 2020 and you walk into an office, similar yet different to the one you may be in right now. Structurally, the features are similar to your 2009 office, there's a desk, a chair and a window with a view. Yet, there are noticeable differences. Gone is your clunky PC. The telephone is also nowhere to be seen. Books? Nope. Newspapers? Magazines? Nope. Nope. Instead, using a wearable device on your finger, you conjure up a hologram of a blank screen above your desk. "Computer on," you state. Appearing before you is a virtual computer. You use voice demand technology to bring up documents, email your friends, write reports and check stocks on the internet. Then you decide to read a copy of the January 2020 issue of Exec Digital and relax. Welcome to the not so distant future. WEARABLE COMPUTER The above scenario is an idealistic view of the future created from the mind of a 23-year old science-fiction fan (yours tru...