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Harmen Mander | Market Your Website on the Video Sharing Sites

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  Harmen Mander | The increasing popularity of the video sharing sites makes them perfect for searching of all kind of video material and an ideal platform to market your own websites, products, or services. With the latest statistics indicating that the biggest video sharing site, YouTube, is now getting more than a billion views per day, there is little surprise that these sites have been noticed by many marketers. However, marketing on them is not as simple and as easy as some webmasters think since with the large number of visitors results in an overwhelming number of uploaded videos as well. In order to have your own video notice, you will have to follow a few simple rules: Harmen Mander 1. Content is still and has always been the king, so make sure that your video is of interest to many. Slapping your website URL across a two-minute video with a black background and annoying music, is not going to do you or your company any good. 2. Choose a good description: even if you have an

Harmen Mander | User Experience & SEO – How They Work Together

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  Harmen Mander – SEO has changed since its beginnings and even in the past few years, as it used to be that rankings were the only reason to optimise websites. This resulted in a lot of pages that were stuffed with keywords and hard to read, but thankfully practices have evolved. In order for businesses to grow to their potential and attract users, search engine optimisation tactics have to change. SEO itself is constantly changing as well, as spammers are constantly looking for ways to take advantage of ranking systems. Harmen Mander For business owners, it can seem impossible to keep up with all the demands of SEO. However, SEO professionals have gotten ahead of the curve and some even offer free SEO analysis services to companies to keep them up to date on how to reach more potential customers. One of the key ways these professionals stay ahead of everything is by focusing on customers, or user experience, instead of on rankings. The Importance of User Experience   | Harmen Mander

Harmen Mander | How to Create a Business in a Brand

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  Harmen Mander | These days many businesses are thriving and striving hard in order to create their presence and enjoy higher sales. The business branding overall has become an eternal need of every business and without which it would be more difficult for any business to survive. Earlier, people thought that branding is only required for the large businesses, but as the time moves on it is proved that branding is not just required for large businesses, but also for the small businesses. Harmen Mander However, it doesn’t matter whether you are heading a large business or a small business, but most important is that you should have a detailed strategy of branding your business in order to achieve success. Below are the steps that will help you to create a better business brand Harmen Mander | Follow KISS: KISS is a most prominent branding terminology which stands for Keep it Short and Simple. Use Kiss while defining the name of your business because it plays an important role in your b

Harmen Mander | Advertising Basics for Beginners

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  Harmen Mander | So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers: Harmen Mander People don’t like ads until they see something they want or need. Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer. Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address. Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many r

Harmen Mander | Advertising Basics for Beginners

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  Harmen Mander | So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide. Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers: Harmen Mander People don’t like ads until they see something they want or need. Headlines should always illustrate the best, specific benefits of one’s offer. Cryptic headlines might be fun, but they simply can’t compare (in terms of results) to an honest headline that spells out your offer. Tell your prospects exactly what you want them to do. Don’t assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don’t forget to provide the link or address. Every ad you place is an opportunity to rate your copy. A mediocre ad won’t get many r

Harmen Mander | What Makes Advertising Successful?

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  Harmen Mander | MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: Harmen Mander PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don’t see your ad, they can’t respond. SPACE/PRICE IN PROPORTION. You simply can’t sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5… half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presen

Harmen Mander | Marketing Tips – Advertising

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  Harmen Mander | Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company’s name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you’ll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars. Harmen Mander Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate. Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public. We volunteered to do resumes for people out