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Harmen Mander | Ways to Increase Sales After the Holidays
Harmen Mander | Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion-and that was just online-from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a hefty profit or experienced a holiday sales slump, there are ways to increase sales in January. I’m sharing 6 of my favourites: Harmen Mander Throw another sale | Harmen Mander While customers may feel post-holiday fatigue after an overwhelming number of Black Friday, Cyber Monday, Christmas and Boxing Day deals, you can still reach your target audience with a tempting winter clearance. Here’s a good example: Clothing and home retailer Anthropologie has a winter clearance on all sale items. By taking another 40% off items that are already at a reduced price, they’re appealing to customers and clearing out old stock to make room for
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